Jan D. Pierce, May 20, 1937 (Ohio) -
VP candidate for Independent (aka Independence Party) (2004)
Running mate with nominee: Ralph Nader (b. 1934)
Popular vote: 90,948 (0.07%)
Electoral vote: 0/538
The campaign:
Expressing a desire to not become beholden to the platform of any party, Ralph Nader announced he was running for President in 2004 as an independent. Yet he also sought the endorsement (rather than the nomination) of several already established third parties as a way to more easily acquire ballot access. The Reform Party, Independent Party of Delaware, and Independence Party did just that, making him their de facto nominee. Some parties were simply invented as a 2004 one-shot deal due to local requirements. For example, Nader ran in Alaska, Arkansas, and Maryland under the Populist Party name, apparently unconcerned of the legacy of white nationalist policies connected with the recent party of that name 1984-1996 and still a fresh memory.
Although Nader never joined the Green Party, it was under their banner that he was perceived, perhaps unfairly, as being the spoiler in the 2000 election and handing the White House to George W. Bush especially in Florida. The Green Party had some significant differences of opinion within their ranks on how to proceed in 2004. Generally speaking there were three factions at play here.
The first group desired to endorse Ralph Nader's independent run. Nader himself had announced in Dec. 2003 he would not seek the Green nomination, but later he realized the Party's endorsement would come in handy in terms of ballot access although he had no intention of joining the Greens himself. The pro-Nader faction was energized when a week before the Green convention Nader had selected GP activist Peter Camejo as his running-mate. Camejo in fact had won the most popular votes in the Green Party primaries for President.
The second group wanted to run a campaign with a "pure" Green candidate (David Cobb was the frontrunner) rather than ride on the star power of a political celebrity who was not necessarily in line with the Party platform. Cobb, a California attorney and Party activist, had worked hard to gain the nomination as he electioneered across the country gathering delegates.
The third group promoted the idea of sitting out the 2004 Presidential contest and instead concentrate on elections at the grassroots local level. A leaflet from this faction at the convention included, "Choosing No Candidate will allow Greens to build strength at the grassroots, avoiding a punishing national media fight we cannot win ... Our best route to national influence is building local power."
On June 26, 2004 Cobb won the nomination on the second ballot. He named Pat LaMarche, a Green Party activist in Maine, as his running-mate.
Unlike Nader/Camejo the Cobb/LeMarche ticket adopted a "safe state" strategy of not campaigning hard in swing states where they thought they could possibly tip the scales in favor of Bush. Cobb rationalized, "In California, Cobb-LaMarche's message is going to be, 'Progressives, don't waste your vote.' Because if a progressive casts a vote for the corporate militarist John Kerry in California, it does not help to unelect Bush, and you can only send a message that you actually support policies that you don't. That's a wasted vote. Simple message: progressives, don't waste your vote. In the other states where it's very much closer, we have the same, in-depth, scathing critique of both the Democratic and Republican parties, and then conclude with, 'but think carefully before you cast your vote.' You know, that is completely respecting the voter, and it is really challenging those voters to think about why we have a system where I have to vote against what I hate, rather than support what I want."
LaMarche suggested she just might pull the level for the Democrat on Election Day, "If the race is tight, I'll vote for Kerry."
A swath of the Left felt the Greens were capitulating to the Democrats far too much. The Vermont Green Party broke ranks and endorsed Nader/Camejo. Other Greens appeared to migrate to the Socialists in 2004, giving them a larger popular vote than usual.
Jan D. Pierce was initially a stand-in VP in several states, but by Election Day he remained on the ballot as the running-mate in a couple states. With Pierce's background as a union activist, Nader planned to place him in his Cabinet, "Jan Pierce, former Vice President of the Communication Workers of America, will be my Secretary of Labor." Pierce had been a supporter of the Democratic Socialists of America and an effort to build the New Party in the 1990s (not the same as the New Party of the 1960s).
In the four years since Nader last ran 9/11 had happened and the Bush administration was wrapping up their first term. Although President Bush called himself a uniter, not a divider, his economic policy, military initiatives, and interpretation of civil liberties under the Constitution seemed to widening the polarization of the country. Many in the Progressive side were willing to overlook Sen. Kerry's centrism and spent not a small amount of energy attempting to get Nader out of the race or off the ballots.
In one the most famous incidents in the 2004 campaign Bill Maher and Michael Moore got down on their knees and begged Nader on the Real Time television program on July 31, 2004 to drop out of the race.
There were others who agreed--
Keeping the Bush circle out means holding one's nose and voting for some Democrat. ... In a very powerful state, small differences may translate into very substantial effects on the victims, at home and abroad. It is no favor to those who are suffering, and may face much worse ahead, to overlook these facts.
–Noam Chomsky
I am going to run around this country and do everything I can to dissuade people from voting for Ralph Nader. ... this election will come down to a relatively few votes. ... I consider four more years of Bush a potential horror show for this country.
–Bernie Sanders
If Kerry is elected, we'll have a little ledge to stand on.
–Howard Zinn
Last time around, Nader attracted the support of a stellar list of left-leaning celebrities; Phil Donahue, Susan Sarandon, Michael Moore, Paul Newman, Bonnie Raitt, Willie Nelson, Eddie Vedder, and Ani DiFranco were all Naderites. That won't be the case this year.
-Mother Jones Magazine
A number of anti-Nader websites from the Progressive community sprang up: The Nader Factor, United Progressives for Victory, Vote2StopBush.org, Dear Ralph, StopNader.com, Ralph Don't Run, Repentant Nader Voter PAC, Nader Watch Blog, Don't Vote Ralph, Ralph-Nader.info, Damned Big Difference, and Greens for Kerry (Change In '04).
"It's an ego-fueled Trojan Horse for the right wing," said Bob Gammage of StopNader.org, "The Republicans perceive (the Nader campaign) the same way we do: A vote for Nader is a vote for Bush. They're hoping ... they can confuse enough people to take the election away from Kerry."
Nader met with the Congressional Black Caucus in June. It did not go well. The CBC had asked Nader to drop out of the election and by the end there were raised voices, Nader was told by one member of Congress to "get your ass out" of the meeting, and Rep. Melvin Watt said the candidate was "just another arrogant white man, telling us what we can do. It's all about your ego, another [expletive] arrogant white man." Nader later demanded an apology for the language used in the meeting but never got it.
Some of the other attendees had choice words as well:
"He ain't playing with a full deck"--Rep. James Clyburn
"I don’t think he gets it ... The meeting was about strategy and the pragmatic planning to defeat Bush ... We told him how at strategic level, his candidacy defeats a common a goal ... We were particularly offended by Nader's exhibitionism, his selfishness and egotism"--Rep. Albert Wynn
"If he didn't understand what the meeting was about, not only is he an egotistical maniac, he's dumber than I thought he was"--Rep. Gregory Meeks
There was evidence the Republicans and far-Right groups were doing what they could to help Nader along, which was an unsurprising and old political practice by political parties helping the enemy of their enemy dating back to the early 1800s in US politics.
But as it was Nader's 2004 showing was faint compared to 2000. Rather than setting the foundation for a new progressive party, he was starting to be perceived by many as a perennial candidate for a personality-driven movement.
Nader was on the ballot in 35 states + DC and a registered write-in in 12 states finishing third nationally with 465,642 votes (0.38%). Of those, the Nader/Camejo ticket was on the ballot in 32 states + DC and certified write-ins in half a dozen more. In New York, Nader was on two different ballot lines, each with a different running-mate (with Camejo in the Peace and Justice Party, with Jan D. Pierce in the Independence Party). Pierce was also on the ballot with Nader in Alabama. Documents suggest Pierce would have also been on the ballot in Illinois, Ohio and Arizona as the VP if Nader had prevailed and been made a printed option for voters in those states, but that did not come to pass. Karen Sanchirico was the running-mate in Montana. Nader had no VP at all in 6 write-in slots.
The Nader/Pierce ticket finished with 1.13% in New York and 0.36% in Alabama.
After the election my friend and shirttail relative Robert C. "Bob" Bailey, who had once been one of the most powerful Democrats in Washington State, said he was not surprised at the re-election of George W. Bush. "Voters don't like to change Presidents in wartime, no matter how bad they are," was his view.
Election history: none
Other occupations: Secretary of the Ohio Labor Party, union activist, co-chair Rainbow Coalition Labor Commission.
Notes:
Registered Democrat.
